Client: The Coca-Cola Company
Agency: Ogilvy Singapore
Year: 2025
Credits: Nikhil Panjwani, Anna Gregorio, Sadhna Saku
Director: Joseph Mann,
Director of Photography: Simon Chadudoir
Production: HAMLET
Role: Art Direction & Ideation
In adapting a Coke Zero intrinsic film to Southeast Asia, we took a fresh lens of seeing out hero meal with Coke Zero in the POV: Point of Coke. Bite it, Sip it, Just Add Zero.
As we developed the concept, we wanted to do a print campaign as an extension, capturing the faces of people right as they’re about to drink their Coke Zero
