Client: The Coca-Cola Company
Agency: Ogilvy Singapore
Year: 2025
Credits: Nikhil Panjwani, Adrian Gamberetto, Nico Iampolsky, Sadhna Saku
Role: Art Direction & Ideation
Role: Art Direction & Ideation
Featuring the South Korean pop band, New Jeans we built this dreamy Coca Cola laundromat to tell the story of a lucky fan that gets her pants tunned by NewJeans five members: Minji, Hanni, Danielle, Haerin, and Hyein.
We also made personalised video cards of each member, in true K-pop fashion. These photocards would activate when a New Jeans purchases one of the jean patches featured in the film
