Client: Sprite, Coca-Cola Company
Agency: Ogilvy Singapore
Year: 2025
Agency: Ogilvy Singapore
Year: 2025
Credits: Nikhil Panjwani, Hugo Sussias, Tiago Silva, Anna Gregorio, Sadhna Saku
Role: Art Direction & Ideation
Role: Art Direction & Ideation
Recognition:
Adage
Adweek
Adage
Adweek
To court Gen Z’s affinity for spicy foods, Sprite has launched a global campaign.We would be lying to ourselves if we said Sprite cooled down a spicy tongue. It's actually the complete opposite – and some crazy folks love that fiery feeling.
It's like getting a hug, from a Sumo wrestler.
Walking barefoot on hot sand.
It's hot and cold.
It's pain and pleasure at the same time.
Walking barefoot on hot sand.
It's hot and cold.
It's pain and pleasure at the same time.
