UNICEF, was looking for a simple social media campaign to promote their brand as a brand that resonates for Gen Z and invites them to become UNICEF ambassdors for children. Instead of delivering the expected, I saw this as a chance to create something truly memorable and elevate the brand's profile.
I took a strategic approach by digging deeper into the human insight of birthday twins; from one kid in Somalia to another Gen Z with the exact same birthday but leading a completely different life than them.
The Other
UNICEF
︎︎︎Cannes The Brief #4 Shortlist
I took a strategic approach by digging deeper into the human insight of birthday twins; from one kid in Somalia to another Gen Z with the exact same birthday but leading a completely different life than them.
The Other
UNICEF
︎︎︎Cannes The Brief #4 Shortlist
